Recent Entries
Notice:All the students(BBA , MBA)
All the students are strictly warned to take the papers very seriously. All the assigned topics must be thoroughly prepared. Read the books! N... read more
some key points on Advertising from the book
Advertising Notes Creating the advertising Message Breaking through clutter: Clutter is a challenge f... read more
Leadership Symposium
The Leadership Symposium is going to be on May15 ,2008. So Folk ! Do not be afraid! We can do it. After all we are the next generation of lea... read more
For MBA-1 AC
For the rest of segementation check the book and Slides and notes from Fall semester. “Target Market consists of a set ... read more
Consumer Behavior(to be discussed after mid)
(Kotler's and Armstrong) Consumer Behavior “Consumer behavior is a function(f) of the interaction of interpersonal... read more
Marketing Research
Notes from Kolter’s MIS “MIS consists of people, equipment, and procedures to gather ,sort, analyze,evaluate,and d... read more
Strategic Planning (mkt oriented)
Notes from Kotler's Marketing Management 11th Ed (Market-oriented)Strategic Planning ... read more
Guest Speaker Session:Marketing in Media
attention fellow students MBA I(A&C) (compulsory for MBA-1 A CR must take attendence) BBA II D A thought provoking lecture on M... read more
Strategy and related terms
Strategy “Strategy refers to the determination of the purpose (mission) and the basic long-term objectives of an enterprise,and adoption of cou... read more
