For the rest of segementation check the book and Slides and notes from Fall semester.
“Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve.”
Target Marketing Strategies:
Undifferentiated (mass) Marketing
This strategy focuses on what is common in the needs of consumers. Ignore market segment differences and go for the whole market.
Differentiated Marketing
P & G offers six different detergent
Niche Marketing : large share of one or a few segments or niches.
Micro marketing:
Local marketing –local customer,cities,and even specific stores.
to be modified.....
3 comments on For MBA-1 AC
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sir your notes are very comprehensive.thanks.
sir i have searched the fall semester posts by you but didnt find this topic at all.
but while searching for market segmentation i came across alot of notes which can help me in management...thanks
hi sir,
wouldn`t it be helpful if u could mention the page number or the chapter nameor url of the webpage where u got ur slides from.
this way ,atleast we would have some thing to start with,we can read and then search additional material .most of the times we donot know abt a topic (specially the lazy dudes) and back home we dont have a clue abt how to start and look for the related material.so please see if u could menion the chapter name for us.
bye